At Paris Fashion Week SS26, A80 Paris illuminated the Hôtel de Maisons with creativity, artistry, and unmistakable presence.

Paris has always been the stage where beauty and art converge. At Paris Fashion Week SS26, that convergence took on a new glow — one cast by A80 Paris.

Inside the golden salons of Hôtel de Maisons — the storied Parisian home once belonging to Karl Lagerfeld — the hum of dryers and camera flashes mixed with the sound of music and champagne flutes.

The wait is over. The Mineral Boutique Spa has arrived — a new destination where minerals, technology, and elegance come together to transform beauty care.

From midday into evening, the A80 Paris store at LCX became a playground of modern beauty. The soft opening of the brand’s newest destination unfolded as a full-day affair of discovery, indulgence, and glow-ups that felt as chic in the afternoon as they did under early evening lights.

This past Friday, XYZ was buzzing with energy as we hosted a full-day takeover with VIP Extra, bringing together the best of beauty, fitness, and community under one roof.

Your favorite moments from Beauty Without Borders — now online. Ready for your next passport stamp?

At the center of this universe were our headline stars— brands that don’t follow trends, they set them:

Beyond buzz, beyond virality, beyond sales— This event made an emotional impact that will be felt long after the lights go down.