To mark the opening of the flagship store, Valentine’s Day, and the Chinese New Year, The Mineral Boutique and VIP Extra came together with floral art brand The Bloem to create a multi-sensory celebration rooted in beauty, emotion, and intention.

Guided by shared values of craftsmanship, wellness, and connection to nature, the collaboration transformed the space into a living expression of Love & Luck. Elegant floral compositions softened the clean, mineral-driven aesthetic of The Mineral Boutique, while enhancing the intimate, curated atmosphere created for VIP Extra members.

The florals were not simply decorative. They became part of the experience itself. Each arrangement was designed to evoke warmth, optimism, and renewal, reflecting the romance of Valentine’s Day alongside the symbolism of prosperity and new beginnings associated with the Chinese New Year. The result was a refined yet emotional environment where ritual, celebration, and well-being naturally converged.

This collaboration captured the essence of modern luxury. Thoughtful, sensory, and deeply personal. A reminder that true beauty is felt in moments that linger long after they pass.

Founded on a love for floral art and the belief that flowers can brighten any soul, The Bloem transforms flowers into life’s most beautiful memories. Each creation is guided by the idea that flowers are nature’s way of touching the soul, carrying a quiet magic that makes every moment unforgettable. With a focus on high-end floral elegance, The Bloem curates refined, artistic compositions that elevate everyday spaces and experiences, bringing beauty, emotion, and intention into every detail of life.

How do you translate emotion into floral art?

 Flowers communicate without words. Through color, texture, and movement, I focus on how someone will feel the moment they encounter an arrangement. It is always about creating an emotional connection, not just a visual one.

What drew you to collaborate with The Mineral Boutique and VIP Extra?

 There was an immediate alignment. All three brands believe beauty should be experienced on a deeper level. This collaboration felt natural because it was about creating meaning, not just decoration.

Valentine’s Day and the Chinese New Year both symbolize love and fortune. How did that shape your design approach?

 I worked with florals that represent renewal, softness, and positivity. The goal was to create a sense of opening a new chapter, filled with warmth, intention, and good energy.

Why do you believe flowers are essential to meaningful moments?

 Flowers are alive. They change, they breathe, and they remind us to be present. In moments that matter, people want something that speaks directly to the heart, and flowers do that effortlessly.

How do you see The Bloem fitting into the worlds of beauty, lifestyle, and well-being?

 Flowers offer a gentle form of healing. Like skincare or daily rituals, they bring balance and calm, reconnecting us with nature even in the midst of city life.

What feeling do you hope people took away from this collaboration?

 A sense of lightness and joy. If someone left the space feeling inspired or uplifted, then the flowers fulfilled their purpose.