A80 Paris at Paris Fashion Week SS26 – The Backstage Pulse of Couture


A80 Paris at Paris Fashion Week SS26 – The Backstage Pulse of Couture
At Paris Fashion Week SS26, A80 Paris illuminated the Hôtel de Maisons with creativity, artistry, and unmistakable presence.
Partnering with Moda Productions, A80 took full command of the backstage, powering hair styling across an extraordinary lineup of international designers — from Kobi Halperin’s refined silhouettes to Aleen Sabbagh’s Lebanese couture, the sculptural drama of Molmauni, and the vibrant avant-garde energy of Sagio and Mazini.



Across each show, A80’s signature tools — straighteners, curlers, and brushes — became extensions of the stylists’ craft, shaping over 60 runway looks with the precision and confidence that define modern beauty. Every moment backstage was alive: models in transformation, stylists in sync, the buzz of dryers, and the reflection of A80’s bold neon branding across the mirrors of the historic Karl Lagerfeld residence.
In the front rows, guests were met with elegant A80 gift bags, brimming with curated essentials that reflected the brand’s fusion of performance and Parisian refinement. Influencers like Leonie Hanne, Didi Stone, and Patricia Bright captured the glow, amplifying the story to millions online.
The collaboration extended beyond the catwalk. Shows by designers such as Jeevan, Alersundi, and Judy Murdock fused global creativity with A80’s backstage mastery, each look captured for an upcoming Netflix documentary — preserving A80 Paris’s artistry as part of Fashion Week’s visual history.
This wasn’t sponsorship — it was collaboration in motion. A80 Paris didn’t just prepare models; it defined the look and mood of the season.
The brand’s signature neon tones cut through the timeless gold interiors of Hôtel de Maisons, creating a visual contrast that felt like a modern love letter to Paris — electric, elegant, and undeniably alive.